It was a big deal. In our 2016 Vision (drafted in early 2011), we made a point to say:

We will find, celebrate and tell stories of our people “being” the Church at every opportunity.

I think our team has been doing a spectacular job at capturing these stories. Some end up on our website, and others make their way into a short video. Here is a tremendous story about Bruno & Lisa DeJesus being the church for others.