LeadingSmart

Practical Stuff for Church Leaders

Changes in the World of Blogging

A study was published today by the Pew Internet and American Life Project on the use of the internet by the different generations. An interesting note about the popularity of blogging:

"Few of the activities covered in this report have decreased in popularity for any age group, with the notable exception of blogging. Only half as many online teens work on their own blog as did in 2006, and Millennial generation adults ages 18-33 have also seen a modest decline—a development that may be related to the quickly-growing popularity of social network sites. At the same time, however, blogging’s popularity increased among most older generations, and as a result the rate of blogging for all online adults rose slightly overall from 11% in late 2008 to 14% in 2010. Yet while the act formally known as blogging seems to have peaked, internet users are doing blog-like things in other online spaces as they post updates about their lives, musings about the world, jokes, and links on social networking sites and micro-blogging sites such as Twitter."

The report included this fascinating infographic representing how different generations use the internet:

What do you think this means for church leaders and how they communicate with their congregation?