You know why success is so dangerous? You never know which factors actually contributed to the success, so everything becomes a sacred cow. Over time, you dare not take certain factors away because, for all you know, they're part of the reason you made it. The best time for innovation is when you're struggling... when you're down for the count. You've got nothing to lose. You can start throwing off the organizational ballasts and see which factors actually make a difference.
From the blog of Ben Arment on 12/17/07.