LeadingSmart

Practical Stuff for Church Leaders

Tony Morgan on Blogging

It was fun to hear Tony again. He announced that I was his former boss and then mentioned that he often weeps in his office thinking about the old days. Gotta love sarcasm. Some take-aways from Tony's session on blogging…

  • Don't blog if you haven't figured out your primary audience.
  • If your post is too long, I'm not going to read it.
  • Use humor. Don't try to be the Comedy Central blog, but stay away from the History Channel type of blog.
  • When someone comes after you, just let it go. Don't respond.
  • You can subscribe to a search in Technorati.